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Stephanie Bricken Founder & CEO of Seraphim Social Beverage "There is Joy in Every Molecule!"

โ€ข Season 3 โ€ข Episode 3

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๐Ÿ“ขI talk๐ŸŽ™๏ธwith Stephanie Bricken about her foray into creating a Non-Alcoholic Wine Alternative, Seraphim Social Beverage.  ๐Ÿ‘๐Ÿท ๐ŸŽ‡ ๐ŸŽ‰ โœจ ๐Ÿ‘ ๐Ÿฅ‚  ๐Ÿ˜

Seraphim are celestial beings that appear in Jewish, Christian, and Islamic literature. They are often depicted as having wings and serving as guardians of God's throne.

๐Ÿ“ฝ๏ธ Watch on YouTube! ๐ŸŽž๏ธ https://youtu.be/3Nxb4tWmX2g

๐ŸŒŸโœจ Here's the Scoop! โœจ๐ŸŒŸ

๐ŸŽค I chat with Stephanie Bricken, founder & CEO of Seraphim Social Beverage, about her inspiring journey from fashion design to crafting non-alcoholic wine alternatives. ๐ŸทโŒ Stephanie spills the tea on meditation, travel, family, and trusting your instinctsโ€”showing how mindfulness connects to entrepreneurship. ๐Ÿง˜โ€โ™€๏ธ๐ŸŒ๐Ÿ’ก

๐ŸŒฟ Stephanie dives into her passion for holistic health and sustainability, highlighting the innovative ingredients in her blends and the energy behind her production process. ๐Ÿ’šโšก She uses a rare production process with crystals and music to add joy to each bottle. It's joy with every molecule and supported by science! She loves building a business that aligns with her values, and the rave reviews from customers keep her going! ๐Ÿ™Œ๐Ÿ’ฌ

๐Ÿน We also explore the fun side of non-alcoholic beverages, with tasting tips, pairing ideas, and how these drinks elevate social experiences. Cheers to flavor, community, and a bright 2025 for their brand! ๐Ÿฅ‚โœจ

So much inspiration packed into one convoโ€”worth a listen! ๐ŸŽง๐Ÿ”ฅ

NOW ON YOUTUBE!!! Thank you for Listening! Join us on Facebook, Instagram or Twitter!

Host Jessie Ott's Profile on LinkedIn





Jessie Ott (00:00.077)
good then. All right, cool. Hello and welcome everyone. I have Stephanie Brickin, founder and CEO of Seraphim Social Beverage. Welcome, Stephanie. Excited to have you. You have certainly an innovative product that we're going to dig into here. And I can't wait. It's also in time for dry January. So this is a non alcohol

Stephanie Bricken (00:01.132)
Yep.

Stephanie Bricken (00:12.686)
Thank you, thank you. Thank you, Jesse.

Jessie Ott (00:27.609)
a wine alternative and I'm really excited to learn all about it. But let's start with you first, Stephanie. So where are you calling from?

Stephanie Bricken (00:37.486)
I'm calling from Red Bank, New Jersey and it's Christmas Eve day and it's snowing. So I'm excited. Do I look at this? Am I looking at you or am I looking at the camera up there? Okay.

Jessie Ott (00:42.839)
Yay!

Jessie Ott (00:51.049)
I, whatever is comfortable. usually end up looking at you on the, on the computer, but I mean, to be, to be more exact, yes, you'd want to look at the camera, but I never do. Yeah. It is kind of weird. yeah. yeah. So I, I'm from Iowa and so, you know, growing up and having the, the, the snow around the holidays was always fun.

Stephanie Bricken (01:02.902)
No, it's weird not to look at you. Okay, sounds good.

Jessie Ott (01:20.845)
I'm pretty. But, know, growing up for me, 25 years ago, there was three feet of snow on the ground every year around this time. It wasn't like, it going to snow?

Stephanie Bricken (01:21.004)
Yeah.

Stephanie Bricken (01:32.685)
But yeah, and you had your toboggan and you had your jeans that you know snow pants, probably jeans that became ice and like your legs are all chapped, right?

Jessie Ott (01:41.657)
Yep. Yep. Yep. Yep. We had, we had multiples. So we lived next to a big park and so it wasn't a great sledding hill, but it was what we had. And so we'd go down for a few hours and then put on a different layer of clothes and go down for a few hours. It was fun. They get all days.

Stephanie Bricken (02:02.262)
Yeah, yep. Yeah, we had a pond with an ice pond that would ice up and go skating right near our house. So it's great. Yeah, it's fun.

Jessie Ott (02:12.153)
So where are you originally from?

Stephanie Bricken (02:13.87)
I'm from Lancaster County, Pennsylvania, a little town called Lidditz. It was actually voted the best, the coolest small town in America a few years ago. Yeah, so I actually had Amish neighbors on one side of me. I lived in an old farmhouse from the 1700s. And on the other side of me, family with six kids that we used to play with and they had a farm and

Jessie Ott (02:23.097)
That's cool.

Stephanie Bricken (02:40.62)
It was great. Yeah, they had, they didn't have plumbing at the time when they, when we first were playing with them. So there was an outhouse and I would, would be scared of the spiders, but it was just like very, very natural and, and fun. had a great time there.

Jessie Ott (02:48.824)
Hahaha!

Jessie Ott (02:54.363)
that's funny. Yeah. I'm afraid of the spiders in the garage. Just, just, just, just kidding. that sounds really nice. yeah, I'm from a small town in Iowa, so I know what it's like to come from a, from a smaller community. but it's what's interesting to me. And I don't remember who I was talking to about this, but you're, I bet almost 10 % of the people that I've had on here is from Pennsylvania.

Stephanie Bricken (02:58.018)
Yeah, I know. I hear you. Yep.

Jessie Ott (03:21.987)
I'm not kidding in all of the different categories. apparently y'all are a bunch of entrepreneurs.

Stephanie Bricken (03:21.995)
really? That's funny. Yeah.

Stephanie Bricken (03:27.672)
the earth.

It's funny, yeah, because I grew up in this little town, I went, I was itching to get to New York City and that's where I ended up. Right after college, I went to college in Philadelphia at Drexel University, studied fashion design, got a bachelor of science in fashion design, and then went right to New York, the place to be for fashion design, New York or Paris, right? So I went right there and ended up. Yeah, right.

Jessie Ott (03:44.473)
Okay, yeah.

Jessie Ott (03:54.359)
Yep. Wait, you're saying not Dallas? I mean, that is a pretty nice little hub, but it's not New York.

Stephanie Bricken (04:04.076)
Like, cowboy clothes and now, yeah. Yeah, so I ended up pretty soon after getting there, landing my dream job. So that was really exciting. I mean, it was in the late 80s and 90s when like money was falling out of the sky and the company worked. Yeah. Yeah.

Jessie Ott (04:23.733)
Yeah. I heard about those days in our industry too. It's like budget. We don't have budgets. You just sell.

Stephanie Bricken (04:32.62)
I got so I worked for Ellen Tracy. It was owned by one man, you know, $300 million company, which was big in that day for now it's like, so many companies are conglomerates. And so there were so many perks with it, you know, because we would have yacht parties, they would give me tickets to the Met or tickets to the US Open, you know, it was just like the best place to start, you know, I would get all these

Jessie Ott (04:41.143)
Wow.

Jessie Ott (04:45.454)
Yeah.

Jessie Ott (04:53.699)
Wow.

Stephanie Bricken (04:59.32)
gifts from vendors and, you know, it's just, can't do that nowadays. I mean, you don't. And then we had a sample room with pattern makers and knitting machines that I could go and draw the shape of a lapel right on the dress form. We're a lot of stuff now. Yeah. Like I think that I'm sure still happens. And I would imagine in high-end places, but now it's a lot of sending tech packs to Hong Kong and China. So I really was, was fortunate to have.

Jessie Ott (05:14.193)
that is cool.

Stephanie Bricken (05:27.682)
having a hands-on experience is great.

Jessie Ott (05:31.587)
So what did you design? What was your kind of like your niche?

Stephanie Bricken (05:35.588)
women's sportswear. I started out with in sweaters, just for a few months. And then, actually the first day I was there, it's so vivid. The memory I was, my boss had gone to Hong Kong. And so the day I got there, so I was like, you know, what, you know, when you start a new job, you're like walking around, especially if my boss wasn't there. And then there was a, a woman who was doing something on paper, a graph. I said, what's that? She said, it's called an intarsia sweater. Remember when?

The sweaters had like animals on them or whatever. And I was like, can do that. So I went in and looked at all the swatches of fabric that they were using for the collection. And I found this really cool paisley pattern and I sketched it out on the graph and I gave it to this, like I said, there's a knitting room with knitting machines. And I said, put it in mohair and whatever. they came, the swatch came out and then we had a meeting and it ended up.

where the sweater was on Cindy Crawford in the national ad. Like from my very first day there, I was like, wow, think this is my place. I think I'm meant to be here. yeah. So that was a great career. was in fashion design for 20 years, different companies traveling to Paris and Milan and Portugal. And it was great, really fun.

Jessie Ott (06:33.091)
Wow.

Jessie Ott (06:41.239)
That's cool.

Jessie Ott (06:57.113)
Wow, that is incredible. It's like you lived your dream.

Stephanie Bricken (07:02.53)
Yep, I totally did. I still remember the day where I think I was still in college and I was in Macy's on 34th Street in New York on the wooden escalator because they still have the wooden escalator and part of it and getting to the top on the second floor and there was the Ellen Tracy department and it was like utopia to me and I said, that's the company I want to work for and then I did and then like a few years later my things that I had designed, I mean it was a team but like I remember doing

Jessie Ott (07:11.16)
huh.

Jessie Ott (07:25.282)
Yeah.

Stephanie Bricken (07:31.99)
an embroidery shirt and it was there in that second floor department. So it was really cool. I manifested it.

Jessie Ott (07:40.013)
You manifested it. That's exactly it. Yeah. That seems to be the gratitude and manifestation is the closing words of 2024. I definitely would agree with that. Yeah. You got to put it out there. I mean, it does obviously help to know what you want to do, right? So you can really kind of dig in and, and, focus. So, wow, that is, that's incredible. So, so then what happened?

Stephanie Bricken (07:42.914)
Yes.

Stephanie Bricken (07:49.411)
I like that. Yeah.

Stephanie Bricken (08:04.974)
Yeah, so and I'll just say I was lucky because my parents were both artists. My dad was a fine artist and my mom did sharing shit with this paper cutting. So I ended I think I and she taught me how to sew. She had a four age group. So I kind of combined the two and I knew from when I was 10 that I wanted to be in fashion design. So I was really lucky. I'm grateful that I knew because, you know, it's allowed kids go to college and they don't know what they want to do. And I really knew exactly what I wanted to do. So. Yeah.

Jessie Ott (08:26.307)
That's cool.

Jessie Ott (08:31.063)
Yeah, that's really rare.

Stephanie Bricken (08:34.094)
Yeah, so then I had this great career. And then I had, we were living in New York. had two kids, wonderful husband I got married to. had the last company I worked for. He hired me as a design director and then we ended up getting married and we had two kids and we moved out of the city to the suburbs in New Jersey. And I had started at one point within the company.

I knew that bridge, it was called bridge, between contemporary and designer was kind of waning. And contemporary was coming in like, you know, like Tory Burch in theory. And so I said, you know, we need to do that. We need to kind of freshen it up, make younger, more close fitting rather than the big boxy shoulders and everything. they allowed me to do a diffusion line, like a second theory line with my lame on the label and started.

a collection there and it was great. sold 30 accounts in the first season and it was really cool. had Miranda Kerr was the model and she had, was like her first week in New York and I saw her and I was like, wow, I feel like I discovered her now. I don't know if she's like that, but it was really cool. did a shoot in Dumbo and she was changing behind the sheet and it was really an awesome look book. got, like Vogue asked for the samples and all these magazines. got into a couple of magazines. So it's kind of like I had.

Jessie Ott (09:42.649)
That's cool.

Stephanie Bricken (09:59.02)
the dream life of like starting out how I wanted and then having a collection with my name on it that I could just beat design and had this great company that, you know, how produce it, that produced it. And then something shifted when, so when I think we moved when my kids were two boys, three and six to New Jersey, spring late New Jersey. And after a few years there and we were still working on the collections,

something shifted really, like I started to get like a little depressed and I didn't know, I'm like, here I have everything I could want, right? So what's happening? So I had read about how meditation can help with that. I had tried medication like one time when that happened in New York years before and it just like made my head all foggy. So was like, let me try something different. So I started to meditate and it was wild. I was like waking up at.

Usually I would get up at seven, get the kids ready for school. I was waking up at either 544 or five. I would go like this, look at the clock. was 544 or 545. Like every morning I said, something's happening here. It was like, get your ass out of bed and meditate. And I was, so I was consistently doing it. And then I had this dream. This is kind of funny, like a literal dream. And I was in Africa with my arms around this woman. We were smiling. I looked so happy. And I woke up and I said,

Barry, we need to go to Africa. And he's like, what are you crazy? I said, no, it'll help the kids see how other people live. They were about seven to 10 at that point. I'm having this strange feeling about life and not kind of uncomfortable with the direction of it. So he said, all right. So it took some persuading. But we went for a while. We're like.

Jessie Ott (11:50.871)
Yeah.

Stephanie Bricken (11:54.062)
So we went for about a month, worked a couple of weeks. had met a nun, Sister Carol, at the Catholic Church in the town we live in. she did, as part of the sermon, she was talking about the school that she started in Uganda. And so I went over met her and I said, hey, can we come over and work with you? Just do something. My husband's Jewish, I'm Catholic. We're not missionaries, but I just feel like we need to help.

You know, she said, sure, Joy Foley and she's leading it. She's just graduating from college. She had been there for five years working. So we went with her and two other women from, or just graduated from college. And we went eight hours into the bush in Uganda and worked with some, yeah, it was really, it was wild. Like we stayed at the convent. That was Sister Carol's affiliate convent. And then we, I helped, you know,

Jessie Ott (12:43.181)
That's crazy.

Stephanie Bricken (12:53.442)
There was a woman giving birth and I helped her a little bit. gave shots to pregnant women. My kids handed out rosaries. My husband started a baseball team in the school next door. So it just was awesome. Like just, just, you know, be there and help and see, you mean, they helped me just as much as I helped them, just inspiring to see how happy they were. And just, I don't know, was, was amazing. And then I found out about another organization in Nairobi.

that the kids went back home because it was kind of dangerous at that point in Nairobi, but it's called Made in the Streets. And it's this couple that takes kids out of the slums and teaches them a trade and a general education and a trade. they have sewing, woodworking, beauty, catering. So I talked to them about fashion, met the kids. Then when I left, I gave them a project.

start working on this, like here's a theme. And then at the end, they did a fashion show with the catering, the beauty team. And that was, it's just a cool, yeah, so was a really cool connection to keep going. So the reason why I'm saying all this is because it led to the next thing that I did. So I wanted to make a gift for the woman who took us to Joy and she was moving into a new apartment. So I...

Jessie Ott (13:57.225)
that's fun!

Stephanie Bricken (14:16.566)
made her, we were talking about angels and crystals because I started to learn about that as I was meditating. There was a place I used to go, Wendigo Kroeweth's shop. And so I thought, let me make her a pillow. She's not religious, but I want to make her something for her apartment. I'm to put a hidden pouch inside with clear quartz crystal, which amplifies positive energy, black tourmaline, which blocks negative energy, and a little archangel, Michael Coyne, which he's your master protector.

protector, and I'll call it protection pillows. So I'm like, wow, that has a good ring to it. So I started making a business out of protection pillow. sold them on Etsy. had loyal customers who found a lot of comfort giving them. used to do custom ones. And then people started giving me clothing of their loved ones who passed away to make like t-shirts or like button up shirts with the pillows. And I thought that it was really cool because

Jessie Ott (14:52.663)
Yeah.

Stephanie Bricken (15:14.604)
I thought that the crystal took on the energy of that person from their clothing. And then someone missed them. They could take the crystals out and put it in their pocket and feel, their energy. So that was really cool. And then after that, I started getting, learning about the chakra system as I made a t-shirts with, chakra shirt. It was really like Keith Herring designs that my son designed, but it had empowering mantras about each chakra. Chakras connect to your energy systems in your body.

Jessie Ott (15:19.286)
yeah.

Stephanie Bricken (15:43.286)
and so that people could learn about that. So I started to realize that I was creating a business of wellness products, right? And then at the same time, I went to, I found this again through like synchronicity as I'm like, I'm gonna start following the signs because something's happening here as I was meditating and connecting. And so I found Georgian Court University had all these amazing classes in energy medicine, Native American medicine, plant medicine, alternative healing methods.

Jessie Ott (15:50.071)
Yeah.

Stephanie Bricken (16:13.304)
So I got a master's degree in that. So that kind of supported this wellness focus and wellness avenue that I was going into. so it was kind of like not a con, it was just organically happening. It wasn't like, okay, I don't like fashion, I'm gonna start wellness. It was just started happening because I followed my instincts. I followed what I was feeling, you know? And I was lucky to just have the courage to do that.

Jessie Ott (16:37.058)
Yeah.

Stephanie Bricken (16:42.456)
So then around 2020, I also started, I started worrying about the earth and like, what's, what are we doing to earth? And I just had such just like, I don't know, started worrying about it. So I looked into another master's in environmental science. So I started going to take classes in Northeastern. I would go to Boston like three days a week, take classes and come back. Yeah. But then COVID happened. So.

Jessie Ott (17:07.845)
wow.

Stephanie Bricken (17:12.584)
I had to come home and then I just thought, I started working with the environmental commission in our town on banning leaf blowers, gas powered leaf blowers. And I thought, well, maybe I don't need a master's degree. I can just do the work and have the intention. So when I was doing that, like was at the same time, like I was drinking wine while I was making dinner. And then, I had a glass for dinner, just typical. And I wasn't feeling good. So this is what we...

Jessie Ott (17:28.163)
Yeah.

Stephanie Bricken (17:40.93)
Now we're leading into the beverage. Yeah, so everything just kind of led into the next thing.

Jessie Ott (17:47.917)
Well, are you still doing the crystals and the pillows and the t-shirts and stuff? Okay. You're doing that still today? No.

Stephanie Bricken (17:51.478)
Yeah. So I was still doing the, those. Yep. And, no, I got too busy with the beverage. it'd be nice to go back to it at some point, maybe. But, yeah, right now I'm just focusing on.

Jessie Ott (18:04.665)
I do really like the idea of giving those as gifts. That's really cool. The pillows, the protection pillows. I like it a lot. I'm yeah.

Stephanie Bricken (18:10.158)
Yeah, thank you. Yeah, and then, and it was neat because some people would say like, Oh, my, have a horse that passed away. Can you make like a horse pill or my daughter just graduated from ballet, you know, has ballet class. And so I did ballet slippers. So it was neat. So it was a variety of stuff, you know.

Jessie Ott (18:30.169)
Yeah, that is really cool.

Stephanie Bricken (18:34.92)
yeah, so, so then I just felt like I was getting like snippy with my family and impatient after I was drinking wine and it might even be just one or two glasses. And then I woke up the next day and I just was so sluggish and I was like, this is just not good. but I really love that experience of, like having something in a fancy glass with these complex flavors and kind of

like a treat after, you know, taking the load off from the day.

So I happened to be in Whole Foods one day and was tasting just, had like a demo sampling day drinks, like maybe a kombucha or something. And like just thought, this one ingredient could make a non-alcoholic wine this sweet. So I feel like things really just are from the universe, divinely led. know, ideas come and I just don't even think, that's an idea. I just kind of get an idea and roll with it. And so then I just went and

Jessie Ott (19:33.335)
Yeah.

Stephanie Bricken (19:39.982)
bought a bunch of ingredients off the shelf and started going to my kitchen and making recipes. And I think about like 80 recipes later, I came up with something that I thought I really liked. And I was like, this can be my substitute, you know? And so I got, I did the packaging, cause so all my create the design aspect of what I like to do. That was fun. I made, came up with the name.

Jessie Ott (20:05.773)
Mm-hmm.

Stephanie Bricken (20:09.952)
seraphim because that means angels. So I felt like my guardian angels who I meditate with helped me create it. What?

Jessie Ott (20:18.199)
What language is seraphim? Seraphim, what language? Hebrew, okay, I figured, okay. That's cool, I did not know that. Okay.

Stephanie Bricken (20:22.872)
I think it's Hebrew. Yeah. Yeah.

Yeah, I think that's what's cool about the name too is not everyone really knows what it means. But it's there, like the energy is there.

Jessie Ott (20:33.688)
Yeah.

Jessie Ott (20:37.229)
The energy is there. Yeah, the message. Yes, I like it. I like it a lot.

Stephanie Bricken (20:40.13)
Yep, it's like subliminal.

Stephanie Bricken (20:45.152)
Yeah. I know. Should I take a deep breath and like, I was just talking, talking. Is it good or should I? Okay.

Jessie Ott (20:51.193)
No, no, I'm, I'm thoroughly enjoying your story. Like, it's.

Stephanie Bricken (20:54.862)
Okay, because it just really did like one thing to the list like kept leading to the next.

Jessie Ott (21:00.577)
Well, it sounded like, you know, the universe is taking you on a pretty incredible journey, right? Like you listened, you just started listening. Right?

Stephanie Bricken (21:07.212)
Yes.

Stephanie Bricken (21:10.702)
I know I really, and I do really attribute it to, it must just, meditation, like it started then, you know, like being present and now, and it's not like something that's, it can be really hard, right? I mean, and it's not like this magical thing necessarily either. Sometimes it can be, like sometimes I feel like.

Jessie Ott (21:26.317)
Yeah, how do you get started? What do you do? Like, do I use this app and...

Stephanie Bricken (21:35.02)
just like tingling, not, but rarely that's like 1 % of the time. It's just, I think it's more just, I'm setting a time in the morning and it's a mental thing, right? It's like 99 % of what we do is from our mind and like how our mind decides to think, want to think or be directed. Yeah. So yeah, it's, yeah.

Jessie Ott (21:47.159)
Yep.

Jessie Ott (21:55.757)
But yet we know nothing about it. Isn't that crazy? It's incredible what we can tap into with our minds.

Stephanie Bricken (22:05.676)
Yeah, I know, positive, negative. So I just felt like it just helps me to set my day, to start my day. So sometimes I follow books, I listen to this app, just different things, and I journal. So that really kind of, yeah, seemed to just help me be open to.

And it doesn't like limp, okay, now what's the next thing? You know, it just would come and I would just follow it. So that's cool. Yeah. So yeah. So I, ended up coming up with, three different blends. And the original bottle had a, just so angel wing on it. And at the same time too, I was taking my son, my oldest son on college tour. So, so, so see how the years pass. Like I think.

They were 10 when we went to Africa. Now I'm taking them on college tours. And I noticed, yeah.

Jessie Ott (23:03.801)
Can I stop you just for one second? Just out of curiosity, what did the boys think of that trip to Africa? Do they still talk about it?

Stephanie Bricken (23:13.72)
Well, not really, but it does come up every once in while. Like there was one thing and we did a parents thing at Jack's school and they said, you know, pick two things in your life that really impacted you. And he talked about that, you know, just, and then like my younger son was just so effervescent. He just got right in there and was just like laughing with the kids, just like kids don't see any differences in each other, you know?

Jessie Ott (23:32.537)
Yeah.

Stephanie Bricken (23:43.438)
and they're really little, just, yeah, so they don't talk about it, but I'm hoping it impacted them to see like how the world lives, you know.

Jessie Ott (23:55.427)
Yeah, I'm sure it did. I don't think you come home the same person. mean, a trip there to go see the animals is one thing, but to do what you guys did, eight hours in the bush for a month, that's different.

Stephanie Bricken (24:11.458)
Yeah, yeah, it was. And it's probably, it probably does get into your subconscious or tap in some somewhere. Cause, cause it's Christmas. said to my 19 year old, said, Hey, we're gonna, think I want to go and serve food at, you know, on Christmas, Christmas day. Cause we have, we're blessed, you know, we grateful for everything we have and, and why not just like connect with people and serve food to.

Jessie Ott (24:37.753)
Mm-hmm.

Stephanie Bricken (24:40.12)
to people that need it. he was like, without hesitation, was like, yeah, yeah, yeah, I'd like to do that. So, you know, maybe it did impact him, you know, in good way.

Jessie Ott (24:48.473)
Nice.

Yeah, yeah, I think so. That's cool. So I totally interrupted you because I had to hear about the kids and I thought, cause I really didn't, I didn't want to skip over that part. So you had come up with three blends.

Stephanie Bricken (24:59.278)
Very again.

Yeah, well thanks.

Yep. And so I, when I was doing the, the touring with my son, he was interested in, culinary. So I noticed that Drexel, my alma mater had a, food science lab. And so I was like, so I went to them because they, you know, I went to school there. I made an appointment, met them at the food science lab and they said, you know, just to see what they thought. And they said, wow, you, this is good. You're, you're, you're farther ahead. A lot of people come to.

us just with an idea, make a, help me make a pumpkin muffin or something recipe and or whatever. And they said, you already have the formulation, you already have the packaging, you're ready to and it's really good. So now you take it to Rutgers Food Innovation Center, and they can help you scale up. So rather than it being

Jessie Ott (25:59.181)
That's really cool. I never thought about going through a university to help with formulation. This blows my mind.

Stephanie Bricken (26:07.724)
Yeah, I know. And, and, and again, that happened because I was on a college tour with my son. Again, it wasn't like this conscious thing of like, let me do research or where I can get this done. It was just like, I just followed what was happening in my life. And I was like, yeah, let me just, yeah, we saw the food science lab. That's, let's go there. And then

Jessie Ott (26:25.593)
What's interesting too, Stephanie, is like, there's no, you're not putting time limits on yourself or you didn't really have like a clear, maybe a clear direction or what you really wanted to do. The universe led you to it, right? Like you weren't like, oh, I want to have this beverage and I want to sell it in all 50 States. you know what I mean? Like you, it was more of an emotional connection to a need, right? And to share that need.

Stephanie Bricken (26:51.726)
Right. Yeah.

Yep. I definitely, it was one of those things of like how ideas are born. You have a need and you need to fulfill the need, you know, solve the problem, right? The problem was I wasn't liking who I was. I swear I would like always pick a fight right after with my husband. Usually if I, and I was like, why am I doing this? And I noticed it was always after a couple of ounces of wine, you know, and, and everybody, it affects everyone differently. I'm not putting down drinking wine. It's just, that's how it affected me. And I

Jessie Ott (26:55.448)
Right?

Jessie Ott (27:20.833)
Yeah, right. Well, I wonder if it was making you feel bad. Like the, whether the sulfites or whatever, when you don't feel good, you get grumpy. Right?

Stephanie Bricken (27:28.15)
Yes, then I would feel guilty.

Stephanie Bricken (27:35.414)
Yeah, I think so. Yeah, all the, yeah, the sulfites and whatever it was that I think after, like I heard too, after you turn women turn 50, they metabolize sugar differently. And that can be something. Sorry. Sorry. So there's a little bit of an echoing with the mic. Do you hear it on your end? Or like, it's not.

Jessie Ott (27:50.659)
Great. More wonderful things to look forward to.

Jessie Ott (28:02.519)
With for you or for me?

Stephanie Bricken (28:03.958)
It's not echoing, it's just scratchy. As long as you don't hear it then. It's like there's when we when you talk it sounds scratchy.

Jessie Ott (28:07.459)
Wait, it's scratchy?

Jessie Ott (28:12.505)
Uhhh... Really?

Stephanie Bricken (28:15.458)
But if you don't hear it, maybe it won't.

Jessie Ott (28:16.958)
No, it's not good.

Stephanie Bricken (28:20.768)
It wasn't like that the whole time.

Jessie Ott (28:25.497)
is that better?

Stephanie Bricken (28:26.668)
If you want me to record what I hear on my phone, here now.

Jessie Ott (28:30.041)
I can stop this and check it out. I don't know why it would change.

Stephanie Bricken (28:37.806)
But you're not hearing it, huh?

Jessie Ott (28:40.051)
No, but that doesn't mean it's not happening. it's scratchy, no one will listen to the podcast. So let me just stop.

Jessie Ott (00:01.966)
Okay, so you have, you actually figured out your own three formulas in your own kitchen, which is pretty cool. What happens next?

Stephanie Bricken (00:08.173)
Yeah, and so, yeah, I want to mention too.

Because I had no idea and I only found out later that this was something that was a trend or something that was happening or there are other brands out there, I wasn't thinking about specifically making a replacement or only making a replacement. was just having come off of getting the master's in holistic health. were doing, my friend and I were doing nutrition talks around just different venues like Whole Foods and some local venues.

So I was learning, I had learned a lot about like the impact that food has on your body, which seems like logical, we're, you know, food helps us run, but in America, food's been bastardized a bit. And so I really wanted to make sure that what I was making was good for you and really good for your body because of the, also the effect.

that I wasn't feeling good after what I was drinking. I want to make something that was going to make me feel good. And also having just studied environmental science, I did a big paper on the soil and how our soil is stripped from the chemicals. And so I wanted to make something that had mostly organic ingredients so that the soil was protected and, you know, it was intentional, intentionally good for you and good for the earth. So.

So yeah, I'd come up with three blends. I took it to Drexel, their food science lab, to Jonathan and Rachel. And they were like, wow, this is really good. You have the packaging already. The flavors are good. You've already formulated it. Now you're ready to take it to Rutgers Innovation Food Center. It's a place separate from the university. They're affiliated, but it's a separate entity where they have food scientists and a whole.

Stephanie Bricken (02:08.61)
business team and they can help you. Yeah, yeah.

Jessie Ott (02:11.024)
That's really cool. Not very many people know that or think about that. I didn't know it was a thing. That's really cool.

Stephanie Bricken (02:18.668)
Yeah, yeah, I didn't either. And they actually did the Impossible Burger. that's, yeah, yeah, they're nationally recognized. have employees from Campbell's work there. you know, so I connected with Nolan Lewin first, and he's the head of it. And he brought me into the fold, to the team. I started working initially with Craig Peck and Joyce Friedberg.

Jessie Ott (02:23.063)
wow, I didn't realize that either.

Stephanie Bricken (02:48.04)
And, they were great mentors. They started with, you know, how you should start with a business plan. Like they said, let's, let's do some market research. Let's see what, what's going on in the market. And they, and Joyce, remember saying, you know, the first meeting we had after she had done some research and she compiled it to present to me, she said, Stephanie, you know, this is a thing. This non-alcoholic thing is a thing. it's, it's like a segment of the.

beverage market, food and beverage world that's growing. There's brands out there that's specifically for this segment. was like, wow. So we ended up getting a few brands in-house and did a blind taste test with their food and beverage people, their scientists. they

I think there are about five other brands and my, my, one of my blends scored the highest and, they said, wow, nobody scores a seven. And it was a blind taste test. Right. So he said, nobody scores a seven out of 10 ever in this. You've got to get this out there. This is really good. So that was the beginning of what made, made me confident to really put my efforts into this and them and my money and everything, because, you know, anyone can say, have an idea. They think it's a good idea because it's their idea, but.

Jessie Ott (03:56.592)
That's cool.

Stephanie Bricken (04:16.332)
I had other people who were in the food and beverage industry, knowledgeable scientists say, this is great.

Jessie Ott (04:22.756)
Yeah, that's big, that's huge. Yeah, that's so validating.

Stephanie Bricken (04:24.876)
Yeah, yeah, yeah, yeah.

Yeah, it was so validating. the other thing that was great, aside from it being a university, because they're just great at rest records. They're honest, they're fair. They want to help entrepreneurs. It's not just like a pure business deal. It's wanting them to help somebody with an idea, And so they were really good about

I really wanted to put crystal energy in it because I had been learning about crystals all time and so I also wanted to make it kind of elicit some of what you felt drinking wine, like the relaxing feeling, right?

Jessie Ott (05:02.126)
Yeah.

Stephanie Bricken (05:14.03)
So I thought, let me somehow put amethyst crystal energy, because amethyst is a calming crystal, I believe. And so Craig was the one that was like, how are we going to do this? So it passes the FDA. Because that's what's great. They have all of those checkpoints in place. He was like, why don't you put it in the dry ingredients? So he came up with that idea. So I set the crystals in the dry ingredients before they're brewed.

And, you know, feeling like that brings in the energy. And then I also play, I have a big speaker and I play, I started out with just playing meditation music. And now I sometimes I play like upbeat music, like some fun rock. And, and I think that people like it, you know, it makes, as they're working, it makes you feel like happy, right? And the reason why I did that is because I had read at some point this,

Jessie Ott (06:06.821)
Yeah.

Stephanie Bricken (06:13.132)
researcher, Emoto, he's Japanese, and he had done some research with putting glass jars of liquid water and seeing how they responded to different things, the molecules in the liquid. So he would put some jars with the word love, peace, and another jars with like, war and hate, and then played really beautiful music for this set with the love and peace. And then for the other one played like really like...

harsh, distorted music. And after that, the next morning he put, or maybe some hours after, he looked at the molecules of each under a microscope. And the molecules from the ones that said, love, and like beautiful music were perfectly crystalline snowflake molecules. And the other ones were completely distorted blobs. So like, and it was just there for you to see, you know?

Jessie Ott (07:07.898)
Wow.

Stephanie Bricken (07:11.83)
I was like, okay, so this is, you know, everything is energy, right? So back to Einstein. And so anything that's around you that you hear, the words we speak has an impact on the molecules. And so I thought, well, let me make that a part of the process as much as possible. I mean, there's definitely times when it gets really stressful. And I'm like, I hope the meditation music is helping the stress molecules, you know, so, so, but so that intention is put into the liquid as it's being rude and

Jessie Ott (07:15.416)
Yep, that's true.

Jessie Ott (07:35.312)
you

Yeah. And I've never heard that before. So that's unique in its own, on its own. Yeah.

Stephanie Bricken (07:42.029)
So that.

Stephanie Bricken (07:47.478)
Yeah. So I'm just hoping that I can keep doing that, you know, because they allow me to do it, which is great. and people, I mean, I sell at farmers markets. That's how I started. And it's great indication of getting customer feedback. Real time. There are some people that drink it and I don't tell them any of that. And they say, my gosh, I feel so tingly. I feel so good. This is like, and I'm like, wow. It's working. Yeah.

Jessie Ott (08:03.418)
Yeah.

Jessie Ott (08:11.472)
Yay! Mission accomplished! that is really cool. Yeah, and unique and innovative. I mean, it's just, it's just so cool how you are so in tune with what the universe has for you, you know? It's really cool.

Stephanie Bricken (08:17.101)
Yeah.

Stephanie Bricken (08:29.804)
Yeah. Yeah. And I even have, here's one of the blends. I even have a little gnome guy here. Little fairy. Because all of that is, I don't know, it just makes me happy. I remember going to Ireland and walking from the subway, we were looking for some bar and there was a guy in a business suit with his briefcase. He had just got off from work, I guess.

Jessie Ott (08:38.225)
yeah! that's cool.

Stephanie Bricken (08:57.166)
And I said, do you believe in fairies and gnomes? And he's like, of course. And he was talking about this, like very logically saying, yeah, we were supposed to, they were supposed to build a highway at this one part, but they thought that the gnomes and the fair, the gnomes lived in the trees. So they made the highway around the tree. Like, it's like, wow. It just like, if that's, I don't know, in someone's consciousness or just gnomes and fairies seem happy and.

Jessie Ott (09:17.017)
You

Jessie Ott (09:24.943)
Yeah.

Stephanie Bricken (09:25.57)
can make your, again, back to the mind, right? It can shift your mind in a lighter direction, I think. Yeah, yeah. Yeah. Yep. I remember on Mother's Day, I said to my kids, all I want for Mother's Day is I want to walk in Harsheren Park. Harsheren, I just want to take a hike, right? So my one son sat in the car, he didn't want to go, fine. So my other son...

Jessie Ott (09:33.54)
Yeah, happy. Yeah, because they're cute. mean, everybody loves a gnome.

Stephanie Bricken (09:54.476)
We were walking and I was like, okay, let's look for the gnomes in the trees. He's like, mom, like, whatever, like you're so annoying, know? we went 20 more steps and someone had built a fairy garden, right? With gnomes right on the floor. Thank you universe. I swear to God, it was like, I was like, ha, ha. And he just started laughing.

Jessie Ott (09:59.118)
Mm.

Jessie Ott (10:03.204)
Hahaha

Jessie Ott (10:12.398)
Hehehehehe.

that's hilarious. man, that is really funny. That's crazy. man, that's Fairy guarding with gnomes. I've never seen one. And it magically appeared.

Stephanie Bricken (10:26.626)
Yeah.

Stephanie Bricken (10:36.27)
Yeah, yeah, there's little figurines. Yeah, I mean, there's little figurines you can buy, but I mean, what are the chances like five minutes after we talked about it? I swear the universe is a magical place.

Jessie Ott (10:47.982)
Ha ha ha.

Jessie Ott (10:51.728)
Yeah, agreed. If you're in tune with it, I hope I'm listening. My journey's a little more forced. I have a business to run.

Stephanie Bricken (10:55.15)
Yeah.

Stephanie Bricken (11:03.982)
But that's what I want to try to do. mean,

how to make a business that financially sustains me, you know, and keep that energy and lightness and joy and happiness. And I think the world's going that direction. I really do. I think every generation gets better, more inclusive and kind and so.

Jessie Ott (11:20.282)
Mm-hmm.

Jessie Ott (11:29.711)
Yeah.

I hope so.

Stephanie Bricken (11:42.082)
Why not? Why not have joy while we working? Yeah.

Jessie Ott (11:43.246)
Yeah. Yeah, exactly. Put an extra smile on someone's face, right? You know?

Stephanie Bricken (11:50.582)
Yeah, I mean, yeah, so there can be both. Like, of course, it can be stressful, but you can be both, right?

Jessie Ott (11:58.232)
Yeah, you gotta find the joys in every day. We're not here for very long. So how are you, are you working still with Right Cursin to do the production or?

Stephanie Bricken (12:04.236)
Yeah, yep.

Stephanie Bricken (12:11.18)
Yeah, so every batch we double it, it's doing really well. The holidays are always great. Opening more wholesale accounts. You know, we just have to see, you know, how, as we scale up, you know, what's possible.

Jessie Ott (12:20.111)
Yeah.

Jessie Ott (12:32.088)
And where are you selling now?

Stephanie Bricken (12:34.728)
just different locations across the country. bottle shops, regular bottle shops. There's a lot of NA bottle shops that are cropping up. We just did a tasting at 0.5 in New Jersey, in Chester, New Jersey. Great new bottle shop that they just opened up. Spirited Away in New York, the very first bottle shop in the country. And then Minus Moonshine in Brooklyn. I love them. They were the one of the very first as well. Axel and

Jessie Ott (12:49.017)
Okay.

Stephanie Bricken (13:03.886)
started that years ago and Juan is there now and yeah, Douglas at Spirited Away and Alex.

Jessie Ott (13:13.181)
Is it available online?

Stephanie Bricken (13:14.862)
And it's available on the website. We even actually sold recently to Amsterdam, the Netherlands. Yeah. And that was another cool thing because I've been obsessed the last two years with Amsterdam. just feel like, I don't know, obsessed, but I've gone there the last two years as a vacation just because it's just a hub of like ideas and just it's quaint, but it's forward thinking. there's a lot.

Jessie Ott (13:17.294)
And what is that website?

cool.

Jessie Ott (13:38.99)
Yeah, it's 100%.

Stephanie Bricken (13:39.608)
culture and art and I just and the food is really clean. I just love it. And then of all the places they found me online, the KakaoBland and we were able to ship it. So now it's there. Yeah, like I'm like my place. I love it. Hawaii. Yeah.

Jessie Ott (13:50.65)
That's great.

The UK is a really good place for non-alcoholic options. Yeah. Yeah, well, I'm starting a, well, not starting, I'm building a portfolio with a couple of other gentlemen where we will be selling to cruise lines, duty-free and export markets. So if there's something we can do to help you, let us know. I'm starting to make connects, so.

Stephanie Bricken (14:00.76)
I have to, yeah, I've heard that, yep.

Stephanie Bricken (14:23.706)
wait, what are you selling to them? what beverages do you do? mean, what? yeah, you know what?

Jessie Ott (14:26.617)
beverages.

Jessie Ott (14:32.129)
Wine and spirits and beer and non-alcoholic like everything we have a little mixed bag of everything. It's really fun

Stephanie Bricken (14:39.894)
Yeah, I would love to, because I just met somebody that her family owned a cruise line. She's like, that would be a perfect place because there's like certain demographics. You can figure out that and they're all, everybody's in one place. yeah, that's cruise lines.

Jessie Ott (14:53.88)
Yeah, it's cruise lines are harder only if you can figure out a specific reason. Cause I've been told if you're not a top 100, if you ask a hundred people on a cruise ship, if they've heard of your brand before, they're not going to bring it on. But I would think that, you know, this would be, this is the perfect time to test people that they're not going anywhere. Right. And we did wine tastings and stuff on our cruise.

Stephanie Bricken (15:10.978)
Yeah.

Stephanie Bricken (15:17.026)
Yeah. Yeah.

Jessie Ott (15:23.418)
So I do think that'd be really cool.

Stephanie Bricken (15:26.83)
And also the airlines, like you could start with private jets because a lot of times someone might not want to, you know, it is funded to like have your mimosa when you get on the airline, but maybe not everyone wants that while you're flying, you know. It could be nice to have this little treat.

Jessie Ott (15:44.154)
Yeah.

Jessie Ott (15:47.588)
Yeah, especially if you're hustling and bustling and you know, we started going to the American Airlines Club. I know everybody does it now, so it's super crowded, but it does sort of give you that sense of chill, you know, before you get on your flight. And I could see like how that product could really give you that joy, right? And happiness to get on the plane.

Stephanie Bricken (16:11.116)
Yeah, well, the other thing that I'll just talk a little bit about what's in it, right? The sour, what? Yeah, two blends, yeah. So this is the cassia blend, cassia cinnamon, hibiscus, and I'll show you the other.

Jessie Ott (16:19.468)
Yeah, yeah, So we have two blends here today, right? Okay.

Jessie Ott (16:29.858)
Okay.

Yummy.

Stephanie Bricken (16:39.372)
And then this is the Cacao Blend. Won the Sophie Award for best new product last year in the country, especially Food Association. In the alcohol category, there's only one best new product and this was it. Yeah, that was a big honor. Yeah.

Jessie Ott (16:41.688)
Okay.

Wow.

Jessie Ott (16:52.954)
Wow, that's huge. And that was for 23? Okay.

Stephanie Bricken (16:58.978)
Yep. So the thing that's, I did want to make it so you, I think I mentioned, you know, maybe felt a little relaxed when you drag it. doesn't have a lot of different adaptogens, but it has, I wanted to make it just the plants and the berries, very clean, like no processing agents, no preservatives, no artificial colors or flavors. And the very first ingredient is

organic sour cherries and there's more and more people know that that have the benefits of that. So sour cherries naturally have melatonin. So it can help you calm. You know, when I drink, especially the cacao blend before bed, definitely, I always feel like I just feel relaxed and I sleep. It's not like an immediate relaxation, but again, it's back to your mind, like knowing that you're putting something in your body and it also has Odextract to help calm your nervous system.

Like knowing that first can also help you ease into feeling relaxed, know, it's psychological too. But in physically and practically, it has the organic sour cherries that also helps, can help with the cardiovascular and health and muscle repair. The major league baseball drinks sour cherry juice for their athletes. Yeah. Yeah. And then wild blueberries. think more and people know that they have

Jessie Ott (18:02.532)
Yeah. Yeah.

Jessie Ott (18:21.506)
I didn't know that. That's pretty cool.

Stephanie Bricken (18:28.654)
They're just like a power fruit, know, antioxidant. So that's the second ingredient. The third ingredient is red grapes. And then it's brewed like a tea with reishi mushroom. Mushrooms are really becoming popular in beverages. yeah, that's what, yeah. Which one do you do? Which one do you put in?

Jessie Ott (18:43.876)
Yes, I drink them in my coffee every day. Four, four, sigmatic, the think, clear, clear my head. Cause well, or focus, it's really for clarity and focus. Cause I, I guess I'm borderline ADD. And it does, it does, it works. I like it.

Stephanie Bricken (19:08.034)
Yeah, so what is it? Are there four different mushrooms? Is that why it's called that? Or?

Jessie Ott (19:13.356)
no they they have like a different four sigmatic is the brand but they have different blends of coffees and i think they do other things too but they put reishi mushrooms in there

Stephanie Bricken (19:28.726)
Yeah. Yeah. There's a lot of properties, think, antiviral, anti-inflammatory, you know, the anti-inflammatory, like anything that is just in discord with your body can cause inflammation. And so we have a lot of information in, we can tend to have inflammation when we, when we don't eat clean food and the food is disrupting to your body. Like one of the things that I did,

my friend and I did when we did our nutrition talks was really talk about it, not from like a diet perspective or what you should eat, but just thinking about it from an energy perspective. Like if you think about everything is energy and you need to match the frequency of whatever you put in your body should match the frequency of your body. So things from the earth, cause we're from the earth, those frequencies will match. And so your body will be in balance, right? If you start putting different

Jessie Ott (20:18.372)
Yeah.

Stephanie Bricken (20:25.71)
chemicals and things, your body can be thrown out of balance. even, I even have like a chart that shows the megahertz of what a chemical in food is like zero megahertz, a megahertz in like a broccoli is like 600. So the frequency is higher. And so you're operating on a more optimal level, you know.

Jessie Ott (20:48.644)
Okay, that's interesting. I did not know that either.

Stephanie Bricken (20:50.318)
Yeah, yeah. So yeah, so the cacao blend has a so then it has a reishi mushroom, it has apple cider vinegar, which is good for your gut health, right. And then the cacao blend has cacao, which is brain boosting and clarifying and then it has the oat extract, as I said, for calming your nervous system. And then there's some other things in there that make it feel or taste layered. There's pepper and

you know, just things to cut the sweetness. And then there's the cinnamon hibiscus, which is a, got elderberry extract for immune support. That's so I have an herbal extract, one in each to, you know, be specific to the blend. And I think what a lot of people taste when they taste it is the complexity. So when you take alcohol out of wine, you lose the body, you know, that, that, that sugar kind of gives it.

the, the, you know, like, yeah. Yeah. So the thing that I wanted to do rather than make it de-alcoholize, I wanted to make it a brew like a tea. like when you think tea, you think nutrients, right? So it's the, the brew process is pulling all the nutrients out of the whole botanicals and going into the liquid. And then it's also because it's the first ingredient is a water, which is the case with a lot of beverages.

Jessie Ott (21:49.93)
Yeah, the thickness, the structure, the tanning, the, yeah.

Stephanie Bricken (22:17.122)
The first three ingredients are the berries that keeps that sugar in, but it's just sugar from the berries. It's not added sugar. So you have that depth and complexity stays the way it would in a alcohol-based wine. Yeah. And so again, I'm not a scientist. I didn't really know all of this. And it just happened as I was, you know.

Jessie Ott (22:25.794)
added sugar.

Jessie Ott (22:33.072)
Okay.

Stephanie Bricken (22:45.378)
making it like what tastes good, what tastes good. And then later I was like, that's why it's complex because that, because it's the berries as the base. So, you know, I just wanted to make sure and they say in any food, like what's the number one thing you need to focus on is the taste, right? So I feel like I did. It tastes good.

Jessie Ott (23:04.112)
Well 80 versions is a lot. So which one are we trying first? I'm getting antsy. I gotta try it.

Stephanie Bricken (23:07.308)
Yeah. Yeah.

Stephanie Bricken (23:12.354)
Okay, let's try, okay, we're gonna try the cinnamon hibiscus.

Jessie Ott (23:17.786)
Okay.

Stephanie Bricken (23:19.384)
So here's a cool thing. It's 10 a.m. and we can drink. And it won't, and we won't feel, yeah. And then, and the other thing is you could do, you know, I mentioned it has apple cider vinegar. You could do just like a shot of it in the morning, because you have all of these vitamins in it. then, yeah, and then you can have the, you know, the apple cider vinegar isn't like as harsh as you might have it just on its own. And then at night, it's almost like, here's this indulgent.

Jessie Ott (23:24.206)
Yay! Drink wine!

Jessie Ott (23:33.668)
Yeah.

Jessie Ott (23:37.304)
Yeah, that's what I'm thinking. I think I need to do this every day.

Jessie Ott (23:46.105)
Yeah.

Stephanie Bricken (23:49.24)
piece of chocolate cake or something, but you have, it works on your body while you sleep. Like it does good for your body. So, okay, so here's the cinnamon hibiscus.

Jessie Ott (23:55.31)
That's incredible. It's really cool. Okay, it smells like like a cinnamon berry pie.

Stephanie Bricken (24:05.272)
Good?

Jessie Ott (24:10.862)
it's got a little bit of tartness on the end. That's fun. Yeah.

Stephanie Bricken (24:14.828)
And then there's a dryness at the end. You feel it back here, right?

Jessie Ott (24:19.359)
Mm-hmm. Mm-hmm. Yeah, definitely. Mm, that's good. So you can't really see, but it's not as clear as like a, a, a, a, you know, a wine, but that's because it's got all the body of all the berries in it, right? Yeah. Mm.

Stephanie Bricken (24:34.958)
Yeah, and the botanicals, yeah.

Boom.

Jessie Ott (24:41.583)
Mm-hmm.

Stephanie Bricken (24:42.646)
I think the cacao in comes out a little bit clearer.

Jessie Ott (24:46.616)
That is really good.

Stephanie Bricken (24:48.46)
And so you could have that, imagine it with, I have some recipes on the website with seltzer and like lime juice and, yeah. And then, yeah, one restaurant made it with egg whites and like put some cinnamon on top and sangria.

Jessie Ott (24:57.033)
yeah, you could totally make cocktails out of this.

Jessie Ott (25:08.442)
Sangria, I was thinking sangria too, like that's, yeah, yeah, definitely.

Stephanie Bricken (25:12.94)
Yeah, you could even do it like a hot mulled wine, like put oranges and apples and cinnamon sticks and a little maple syrup, make it hot.

Jessie Ott (25:22.03)
yeah that's true like for the holidays well that was that was delicious so yummy what what what's should we go to the next one the cacao

Stephanie Bricken (25:36.226)
Yeah, that's a cow. Yeah, that's cow. It's this one.

And that's, I'm still drinking my cassia. Yeah, can smell it. Yeah, right? I'm smelling, I'm just having the same one.

Jessie Ott (25:43.32)
Hmm, yeah, you can definitely smell it. You can definitely smell the chocolate, yeah.

Jessie Ott (25:57.294)
Yeah, that's really nice.

Jessie Ott (26:02.052)
So, and this is the calming one. This is the one that's gonna kind of calm your nervous system and chill you out and whatnot, right? The Sophia work.

Stephanie Bricken (26:11.148)
Yeah, that's the one that won the Sophie Award. And it's kind of like a unique taste, right? You know, doesn't relate to anything, right?

Jessie Ott (26:20.164)
Mm-mm. Mm-mm.

no not at all but I would I would love to play with this with different foods because I feel like you could do this with dessert but at the same time with that little bit of tart like you could even have like with chicken or meat or beef or pasta or whatever like I think you'd

Stephanie Bricken (26:43.768)
Yeah.

some nice cheese, yeah, like with the charcuterie board or like you can have the one with a Stilton or like, I think a brie with fig jam would be good with the cinnamon one. And then the cacao one would be good with like a Stilton, like a little bit blue and sharp. And the other thing is people are using it in cooking too because of the

Jessie Ott (26:50.487)
Yeah.

Jessie Ott (27:01.605)
Yep.

Jessie Ott (27:09.029)
Yeah.

Jessie Ott (27:15.056)
putting joy, a little bit of joy in there. That's, yeah, that's a great idea.

Stephanie Bricken (27:17.816)
Yeah, yeah. So in this one customer uses it in her tomato sauce, her pasta sauce, right? I use it in a salad dressing. So you get that extra layers of flavor and also nutrient nutritional value, you know. Someone needed like a cherry sauce for their pork, and they boiled it down and made a sauce out of it for their pork. A friend of mine, yeah.

Jessie Ott (27:28.88)
Ooh.

Jessie Ott (27:47.696)
Great idea.

Stephanie Bricken (27:47.798)
So I can see Martha Stewart on her, using it, drinking it while she's cooking with it. Hi, Martha. Do you want some?

Jessie Ott (27:54.65)
That's right.

Yeah, yeah, yeah, that'd be cool, wouldn't it? I actually really like that lady. I feel bad for her, you know?

Stephanie Bricken (28:07.901)
yeah, her documentary was amazing.

Jessie Ott (28:10.102)
you saw it? Yeah, we did too. it just makes you so upset.

Stephanie Bricken (28:14.87)
Yeah. Which one do like better?

Jessie Ott (28:21.525)
Mmm. I... Let me try the cassia. I think it's the cassia.

Jessie Ott (28:30.971)
man, I like-

Stephanie Bricken (28:32.612)
You know what's amazing? It sells 50-50. Like that's pretty rare too.

Jessie Ott (28:36.866)
Yeah yeah especially since the the cacao has the sophia word you'd think that one that would stand out but I guess yeah I agree and I like them both. I think I think you can use them for different things you know with different flavors. I think sauces are a great idea. Sangrias would be so fun to play with especially if you wanted to do more of the darker fruits obviously because of the the cherry but

Now these are really fun and you can definitely feel like you feel the happiness and joy. You really do. I know that sounds crazy or maybe it is or maybe it isn't, but I do. It is really cool. Like these are happy molecules right here.

Stephanie Bricken (29:13.611)
I'm sorry.

Stephanie Bricken (29:20.482)
Yes,

Well, I dropped it off at a customer because she she ordered it online and then I noticed that she I knew who she was because she bought buys at the farmers market and I'm like she's only a few blocks away I'm not gonna ship it to her. That's ridiculous. So I I asked her if I could drop it off. She like sure so I dropped her she she invited me in and she said I want to show you the little glasses that I use and she had like little glasses in her cupboard like

all different shapes. She's like, I put it in here. And she said, I don't know what it is. But when I drink this, it makes me happy. When I come home and I think I'm going to drink this, it makes me happy. was like, was it a psychological thing? She's a psychologist. No, no, no. It's I don't know what it is. I don't know what you put in there. But it just makes me happy when I drink it. I'm like, right, that's great. Yeah. Yeah. Yeah. Yeah. Cool.

Jessie Ott (30:07.344)
Mission accomplished. A smile in every glass. I would agree. I mean it does it does make my body feel happy. I haven't had that much of it but you know like it's not it's a different sensation than you know having a cocktail or or whatever.

Stephanie Bricken (30:34.99)
I know that's what's, that's what the one thing is like from a marketing perspective, there's a number of even retail customers. mean, don't, don't call it a wine alternative because it doesn't taste like a wine alternative. I made it to replace my wine, but it's kind of in its own lane. That's why I call it a social beverage, you know, but at the same time you can drink it alone. Obviously. Like I like to say on my website, I like, if you, if you say to a friend, do you want to.

Jessie Ott (30:52.44)
It's its own lane.

Stephanie Bricken (31:04.494)
Do want to get together and have a cup of tea? Like it's just like, comforting feeling, right? Cozy and good for you. And then if you want to say, do you want to have it? Let's go out for a drink. It's like, yeah, celebratory, right? So this is like the, this is both, right? This is both in one. You can have the nutrients and have the cozy. can have the fun and joyful friendship.

Jessie Ott (31:08.954)
Yeah.

Jessie Ott (31:19.29)
Yep. It is Baltimore.

Jessie Ott (31:28.43)
Yeah, well these are really awesome. where can you buy them online? What's your website?

Stephanie Bricken (31:35.49)
You can buy them online. I'm Sarah Fim S E R A P H I as in Mary social Bev.com. you can buy them online and then, it also tells where to find them. If you're, know, near a local shop that has a restaurant.

Jessie Ott (31:51.874)
Okay, and what do these retail for?

Stephanie Bricken (31:54.734)
It's $39 a bottle. We call it a premium beverage. And it's because of the ingredients, because of the process of how it's made, because there's no preservatives. And also it lasts about a month in the fridge. So it does last longer than a red wine and about two years unopened. So it has a good shelf life. Yeah.

Jessie Ott (31:57.027)
Okay.

Jessie Ott (32:11.321)
Okay.

Jessie Ott (32:15.448)
Okay, that's good. That's good. Yeah, because I mean, if if I if I had, you know, these bottles in the refrigerator, I'd probably just have a little bit to start my day instead of coffee. I mean, you know, move over coffee, Rishi. You know what I mean? Like, not that it's got the caffeine to get you going. You know, I don't really need the caffeine part of it. I just like the taste and flavor and the process of coffee.

Stephanie Bricken (32:29.058)
Yeah.

Yeah.

Stephanie Bricken (32:45.932)
Yeah, I the smell of it. my gosh. Yeah.

Jessie Ott (32:46.052)
But yeah, it does smell good. But yeah, I could totally see you doing this a little bit every day and having your like little joy. You know, your little happy moment, like maybe right after you meditate or you know, something like that. I gotta get back into it. Yeah. Well, I like to put on my, that I have a mask with all the,

Stephanie Bricken (33:06.082)
Yeah, during while you meditate, yeah.

Jessie Ott (33:15.408)
whites that I like to yeah when I when I meditate

Stephanie Bricken (33:17.481)
yeah.

Stephanie Bricken (33:21.741)
so what is that like? It's like a mask that is also good for your skin.

Jessie Ott (33:26.7)
huh, so you can have it as intense or as light as you want and you can have all the different colors, blue, green, red. So it kind of, guess, kind of helps with different...

things that are happening. It's energy too, yeah.

Stephanie Bricken (33:41.366)
Yeah, that's energy too, right? Light, light, light waves and.

Jessie Ott (33:47.205)
Yep.

Stephanie Bricken (33:48.012)
I mean, if you can talk on the cell phone from the subway in Paris to here in New Jersey, which I've done before, like, it's just amazing what energy does.

Jessie Ott (33:59.17)
It is. And I think we all just don't think about

Stephanie Bricken (34:06.316)
Yeah, because you can't see it.

Jessie Ott (34:07.908)
Yeah, I think it's there, especially when, you know, our scientist friends, everything's energy jazz, you know, like in passing, but it's not something that people, you know, just think about and kind of hone in on it and think about how it can be a positive thing.

Stephanie Bricken (34:29.292)
Yeah, because the world is distracting. But I really do think, like I said, I feel like every generation of people get better, gets better. And we're going in a good direction. Yeah.

Jessie Ott (34:40.59)
Yeah, I agree. Do you have any other mentors that you'd like to mention?

Stephanie Bricken (34:48.398)
Well, the folks at Rutgers, amazing Craig Peck, Nolan Lewin, Julie Elmer, Zuri Zahid, I hope I'm saying your name right. Zuri, your last name, Joyce Friedberg. The Rutgers folks have been amazing. My friend Rebecca Began, she was in the food world, Campbell's Soup and Kine Bar and she

She's helped me a lot with just navigating some business things. And she was in HR, CHR, Chief Human Resource Officer, yes, CHRO. So she has her own business now, mentoring. So yeah, I'm sure there's people who feel like I'm getting an Oscar and forgetting to mention.

Jessie Ott (35:41.552)
Well, there's no pressure.

Stephanie Bricken (35:46.272)
working with a great advisor now, Brian Choi of the Food Institute. So he's on the board at Rusk Records. Do know him?

Jessie Ott (35:51.152)
Yeah. Oh, he is. Okay. That's who connected us. Yeah. I saw Brian at this Hispanic food and beverage show in Dallas in 2023. I didn't, I wasn't in Dallas when they had the one in 2024, but he was a speaker there.

Stephanie Bricken (35:56.598)
All right.

Stephanie Bricken (36:11.03)
Yeah, he speaks to a lot of places. He was just speaking in Paris and Dubai recently. He's really very kind with his time and his knowledge. He started out in finance and then they would go in and buy food or help buy and then help run food companies. And now he acquired the Food Institute, which is a media company. So he really is a kind of trifecta of resources and information. He's been great.

and then my, my team member, Crystal Lynn Egering, she's been really great at customer care and operations. So he, not just that she does like anything I, I need, you know, she's just a good brainstorming partner. She's been wonderful. Yeah. Yeah. I know it's like, like in the beginning, I was like, what do think about this? I don't know, Stephanie, what do you think? It was just like so hard to just.

Jessie Ott (36:57.296)
I'd love to have one of those.

Stephanie Bricken (37:10.552)
bounce ideas off yourself.

Jessie Ott (37:12.074)
It is. Totally.

Stephanie Bricken (37:16.078)
Yeah, and my husband Barry Rick and we're not together anymore, but maybe you should add that out on it. Anyway, but he was great taste tester. Like he really helped a lot all along the way tasting. I don't like this one. Yeah, I like this one. I like this one. This is consistent. This is the same one again. Yes. That's my favorite. He was really good at that. Yeah.

Jessie Ott (37:29.361)
that's good.

Jessie Ott (37:34.032)
that's nice. That is good. And he's obviously encouraged you along the way, so that's great.

Stephanie Bricken (37:42.518)
Yep, he was always great. Great. He's a great, encouraging support voice. Yeah. And my kids, Hank, Jack's doing his own thing as a chef. He works as a chef now and now I think he says line cook mom, has to he has to get the honor of being called a chef. So he started out. So he's really busy in New York, but my younger son is in college and he helps.

Jessie Ott (37:51.642)
Great.

Stephanie Bricken (38:11.968)
He's a brand ambassador, so he helps. He just went to an event and, you know, while there's so many people to talk where we were pouring seraphim, he was talking about the brand and, you know, introducing it to people. Yeah.

Jessie Ott (38:25.006)
Okay, good. All right. It's a family business.

Stephanie Bricken (38:29.42)
Yes, Hank and Jack.

Jessie Ott (38:33.888)
What do you think, or what about any resources that you want to mention that you use that would be helpful for others? I mean, it seems like the records and, you know.

Stephanie Bricken (38:44.812)
Yes, I guess Rutgers and then any local university that has a food program or food science program, just like I did, I went to Drexel. You know, if you want to start there and they can formulate it with you on a small scale, you know, like I said, I did it myself in my kitchen, but that's what they do. If you come with an idea, they can help you. They're scientists, they formulate it. So the universities are great, like I said, because they really are just there to help.

You know, they're a think tank, they're an idea. know, universities are all about supporting ideas. So.

Jessie Ott (39:16.037)
Yeah.

Jessie Ott (39:24.08)
You're a newcomer into the space and I know it's a non-alcohol wine, kind of like wine experience alternative. What have you experienced or what do you think is the biggest challenge about the industry or this particular sector?

Stephanie Bricken (39:46.798)
I think it's educating people, educating just because it is still pretty new. Like even though it seems like there's this and there is a big wave and there's all these statistics about how Gen Z's are drinking less and less. That's a segment of demographic that really doesn't want to drink the same way that say my generation did. There's so much stats, but there's still definitely some education for.

people that just aren't on board yet or don't understand it or think that it's trying to infringe on, you know, alcoholic beverages. can be both. Like that's the idea of inclusivity, you know, just knowing who you are and what you want to do for your life and it being accepting of how everyone else makes choices. So I think I was thinking the other day, like, even though we're all kind of coming up, you know,

Jessie Ott (40:30.384)
Yeah.

Stephanie Bricken (40:45.132)
Obviously brands have started at different times. There's ones like Curious Elixirs were at the very beginning, Sea Lip Ritual, Mangle, like a lot of really cool, great brands, spirit brands and beer brands, Athletic Brewing. You know, they've started at different times, but it still was like not that far back. Like it's been pretty recent and I feel like we're all kind of like riding this wave, like holding hands and

Jessie Ott (41:00.304)
Mm-hmm.

Jessie Ott (41:10.744)
It is.

Stephanie Bricken (41:15.36)
and doing it together and helping each other. And I do find that it's like a lot of kindnesses, even though it's a business and competition, everyone's really kind of helping each other. There's a adult non-alcoholic beverage association. Marcus Salazar, he's been a great mentor too. He started this organization to bring brands together and we have...

Jessie Ott (41:33.264)
Mm-hmm.

Stephanie Bricken (41:43.842)
monthly meetings, there's committees, you know, just so brands can brainstorm together and share resources. And he's been amazing and really supporting this whole segment and bringing it up and getting us statistics. And he helps us work with, know, Nielsen IQ and different statistic companies. And I will, there's another brand, Tilden, Mariah and Vanessa, they were really great. They're from Harvard and

I'm not, but so they're really good at business and just have been helpful for me. feel like they were, they're always just like a step ahead of me. And so they just were great at helping me with some ideas and parch also just, yeah, just great brands. Like that's one thing that Marcus does it a lot of these trade shows is he, gets idea aisles for the

Jessie Ott (42:28.496)
That's great.

Stephanie Bricken (42:42.658)
non-alcoholic beverages. And so then we all meet each other and share ideas and, you know, kind of do it together. It's great.

Jessie Ott (42:51.554)
that's great it's a community. I had Bill Gameli, does that name sound familiar? Bill Gameli, he has Mocktail beverages and he was he was my seventh guest my first year in 23. Yeah yeah I think he's part of that organization as well but I know he's really busy building his brand so

Stephanie Bricken (42:53.89)
Yeah.

Who? Who? No.

Stephanie Bricken (43:08.212)
really?

Stephanie Bricken (43:16.765)
what's his brand? Maktia.

Jessie Ott (43:18.352)
Mocktail, mocktail beverages. Yeah, they're all nitro can Formulated type drinks he started 2010 or 2014 he's been doing it a long time and he's moved his production to the UK because they were so far so much more advanced than He was he was he was you know, his wife was an attorney and you know like

Stephanie Bricken (43:36.634)
yeah, he's like, sounds like he was one of the first. That's, yeah.

Jessie Ott (43:48.11)
the whole pressure of why you're not drinking, as you're trying to get pregnant or whatever your personal reasons were. And so that was kind of a need, right? Well, there's no real alternative. It's like athletic growing. There's one option, O-dulls. There's a need.

Stephanie Bricken (44:09.154)
Yeah, yeah, mean, now, gosh, athletic really mastered the formula so much like I was, it was funny.

Jessie Ott (44:14.64)
Ugh.

They're great. I had them on the podcast.

Stephanie Bricken (44:20.46)
Yeah, they, I mean, I don't know them, but their product is great. had a, son had this 18th graduation party, 18 year old graduation party from high school. And we had a thing in the backyard, which in our town, like every weekend, there was another one. And I said, you know, by the way, I'm not serving alcohol. And he was like, well, you know, then we can't have a party. And, you know, I understand the agent.

And also like I didn't, so I'm like, you know what, I don't want to, I said, you know, I'm not, I'm just not going to buy it. You can bring it in or your, I'm sure your friends will. so they did and it was fine. There was both, had my little section of, you know, different, think athletic and some seltzers and different things. And, my older son was like the next day he's like, mom, one of the kids was pounding the NA beer the whole night. He thought it was the regular beer.

Jessie Ott (45:17.52)
Well, I guess he didn't feel so bad the next day.

Stephanie Bricken (45:19.758)
Yeah, and then my my and then my son was like, god, I should have switched over to your stuff mom I feel like terrible today. So

Jessie Ott (45:31.184)
They learn! Actually, we don't learn.

Stephanie Bricken (45:35.606)
Yeah, and so whatever, have, you know, have, do what you need and everyone can. Yeah. So, um, I'm just trying to think, I feel like there was somebody else that I always wanted to mention. Um, I love the Sovi couple. They, they were nice at one of the trade shows. helped me. Um, yeah, I don't know, just some great brands that, uh,

Jessie Ott (45:39.343)
Yeah.

Jessie Ott (45:59.566)
Yeah, yeah, that's great.

Stephanie Bricken (46:00.194)
They're good, yeah.

Stephanie Bricken (46:04.076)
And even though the one of my I'll mention this spring like bottle shop, Cynthia Murray and her family, Thomas and Marisa. Cynthia really helped me like she was the very first customer and she looked at my label and it was just the wings and she's like, I think you need to make it where people know more of what it is. So she encouraged me to make, you know, do it with more like flowers and the botanicals. So feel like it turned out really pretty. So even though the

Jessie Ott (46:31.108)
Yeah. Yeah.

Stephanie Bricken (46:33.971)
here it has both.

Jessie Ott (46:36.176)
Yeah, they really are. So it sounds like you've got a lot of momentum. You've got a great organization with the rug curves behind you. You're doubling your batches each time. So what is your outlook for 2025? I'm setting you up for optimism, but go ahead. What are you thinking for 2025?

Stephanie Bricken (46:59.63)
I definitely need to get more heavily into social media, have a great social media presence, a bigger social media presence. So I want to amp that up. I may rebrand, just change the look a little bit to connect with more accounts like Whole Foods. I connected with them, they suggested some changes in the label. So just kind of throwing that idea around.

I might have another kind of advisory arm, maybe do some fundraising. Because as you scale up and get bigger, you just need to put more money into it. yeah, this is a big, 2025 is a big amp up year. And I think even astrologically, I've heard it's like the year of change and forward momentum.

Jessie Ott (47:41.274)
Yeah.

Jessie Ott (47:56.248)
Okay.

Stephanie Bricken (47:56.376)
which I guess every new year would be, right? Forward momentum, but yeah.

Jessie Ott (48:01.368)
Yeah, I stopped that thinking. Being middle-aged is difficult, losing your parents and all the things. But yeah, I do think that, you know, I just had a panel of different women in our industry that have been in it from eight years to our whole lives, our whole careers. And, you know, I'm encouraged by what you say because there's not...

there seems to be a reckoning kind of or reset happening and you know have personal debt at the highest it's ever been which is kind of scary to me and you know I don't know I've been thinking a lot about what they said and I'm gonna go with your astrology side because I've seen it happen I've seen it work I've seen evidence of

how astrology can work and I'm going to go with a good year for 2025.

Stephanie Bricken (49:06.094)
I know, because I think some years they've said like, this is the year of, I don't know, like looking at yourself and all. Anyway, this is a good year. This is going to be a good year.

Jessie Ott (49:20.182)
Okay, well, you'll have to email me the astrology stuff that you, yeah.

Stephanie Bricken (49:24.822)
Yeah, have to hope I got it right. There's a certain number that it relates to and Crystal Lynn knows about that. So I'll send it to you.

Jessie Ott (49:32.036)
Yeah, I will, I will put it, will, I will meditate on it and I will hang it up in here. We want a good year next year. Awesome. Well, is there anything else that we haven't covered that you want to talk about or mention or say?

Stephanie Bricken (49:36.878)
Yeah.

Yeah. Yeah. And, yeah.

Stephanie Bricken (49:51.918)
I think that's it. We've got it. Good. I'm going to head home for Christmas to Pennsylvania. And what are you doing?

Jessie Ott (49:58.328)
Nice. We started grinding our turkey last night and we live in Orlando, Lake Mary. It's a suburb and my wife's parents live here. They live about 10 minutes away and they're little dogs so they're gonna come over and their tradition on Christmas Eve is to do presents so we're doing presents tonight.

Yeah, we get all the excitement all out of the way and then tomorrow we just do nothing. Yeah, just chill. Which is nice. Which is, I'm looking forward to it.

Stephanie Bricken (50:30.722)
just eat, you eat, right?

Good.

Stephanie Bricken (50:38.892)
Yeah, me too. Me too.

Jessie Ott (50:42.074)
So do you have a lot of people coming?

Stephanie Bricken (50:44.214)
Nope, I'm just going to my mom's with the boys and we're doing this really cool thing at the Moravian Church. They have a service that is just candlelight. And then they, I hope they still do it. They hand out Moravian sugar cake instead of the body of Christ to get Moravian sugar cake and hot chocolate. like that's happy times, yeah.

Jessie Ott (51:02.859)
Hehehehe

Jessie Ott (51:06.788)
That sounds good. Growing up, we would have the candlelight at the end and we'd get a Snickers bar and an apple.

Stephanie Bricken (51:15.707)
wow, that's cool too. What's that religion?

Jessie Ott (51:19.408)
Well, we were Baptist brethren. It was like the combination of two country churches came together. Yeah, but but the tradition, you know, I've never what is this cake? Mera... Moravian? What is that?

Stephanie Bricken (51:21.518)
You

Stephanie Bricken (51:30.54)
Yeah. It's called Moravian sugar cake. Moravian was, I think, is German religious, a religion that settled in Lyditz. Some of them. Yeah.

Jessie Ott (51:43.03)
okay, okay. So it's kind of a micro, a micro cultural thing. Okay, that's cool. Traditions sometimes, you know, it's nice to come home to that.

Stephanie Bricken (51:50.636)
Yep. Yeah.

Stephanie Bricken (51:59.788)
Yeah, yeah, it is being with family.

Jessie Ott (52:03.63)
Yep, that's the most important thing, being with those that you love. Well, Merry Christmas. yeah.

Stephanie Bricken (52:13.836)
Thank you so much, Jesse, for bringing me on here to be able to talk about this. I appreciate it.

Jessie Ott (52:18.926)
Yeah, no, thank you for the samples and the wine. I guess you kind of call it wine, but it's delicious and I'm really excited for you. And you know, I'm glad that we had time. We had some technical difficulties, but we were able to make it work. Yesterday just wasn't meant to happen. You weren't the only one. Yeah, yesterday I had the same thing happen.

Stephanie Bricken (52:36.739)
Yep.

Yeah, yesterday this was like more relaxed.

Jessie Ott (52:48.496)
randomly in a separate situation, but it just wasn't meant to be and today is. Yay. Well, drive safe and I wish you all the best and we'll be in touch. And if seriously, we could talk about export too, if you want. Okay. Alrighty. Well, happy new year also. Okay. Bye.

Stephanie Bricken (52:54.338)
Yeah, Okay.

Stephanie Bricken (53:01.934)
All right, thanks.

Stephanie Bricken (53:05.646)
Yeah, that sounds great. All right. Thanks. OK. Happy New Year. Bye.

Jessie Ott (53:15.77)
Okay.



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