Thirsty Thursdays @3PM EST

I'm a 20+ year veteran in the wine and spirits industry who loves innovation. I'm interviewing those who are creating it from agriculture to glass. We will deep dive into their journey and provide insights to help yours.

We will discuss their major industry pain points and outlook for the future. If my guest has an item to drink or eat we will try it throughout the podcast. Come on the journey with us!

Now On YouTube!! https://www.youtube.com/@ThirstyThursdaysat3PMEST

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Thirsty Thursdays @3PM EST

1st Veteran Interview Eric Martindale: From IED to Media Omnichannel Guru and how this Niche can increase sales for your food and beverage brand

November 11, 2024 • Season 2 • Episode 41

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📢 HAPPY VETERANS DAY!!! "Special Segment Launch: Military Veterans in Civilian Life!"

📢I talk🎙️with Eric Martindale Founder & CEO of Elite Commerce Group in the Greater Philly area. 👏🍷 🎇 🎉 ✨ 👏 🥂 😁

Learn how to leverage Amazon to Sell Retail and Learn tricks for CPG on Instacart!

WATCH ON YOUTUBE! 📽 🎞
https://youtu.be/TMlJ2JeZ-Co

Learn how Eric transitioned from Executive Officer of the 2nd Combat Engineer Battalion to Founder and CEO of a game-changing technology for CPG companies selling online.

We discussed his transition from military to civilian life, the impact of elections on military operations, and the importance of discipline.

Eric shares his experiences in Iraq and Afghanistan, his journey into entrepreneurship, and how he navigates the Amazon marketplace with his agency.

Eric discusses various aspects of retail media, focusing on strategies for increasing product turns in stores like Whole Foods and Sprouts. They explore the significance of digital marketing in the beverage industry, the role of demos, and the challenges of mistrust in retail media reporting.

Eric shares insights on the transition from military to civilian life, emphasizing the importance of creating a new identity and the realities of job searching for veterans. The discussion concludes with reflections on how military experience shapes leadership in business.