Thirsty Thursdays @3PM EST

Building a Luxury Non-Alcoholic Italian Bubbles 🥂🍾 Brand from Scratch

• Season 2

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📢I talk🎙️with Marco  Marano the Co-Founder of Prime Pave. 👏🍷 🎇 🎉 ✨ 👏 🥂  😁

Now on YouTube! 📽️🎞️  https://youtu.be/qSWaxmfFX8I

I'm excited to feature Marco's Prima Pave for "Sober October!" We recorded the podcast earlier in the year, but I wanted to post it during its most impact.

Italy's Most Awarded Non-Alcoholic Wine

These were thought out, researched, and trialed until the exact balance was created. Marco's wife was pregnant and no non-alc wines tasted as good as their sophisticated Certified Specialists in Wine palates desired. So, they sought out their own that did.

They hit the nail on the head with this brand folks. It's real Italian wine with the alcohol removed.

Bubbles without the Booze!

  • Use their proprietary, all-natural de-alc process 
  • No Sugar, Additives or Chemicals Added
  • Showcase the terroir, character and depth of flavor expressed by hand-selected Italian grapes

First Evers!

  • First Non-Alc Wine to be Sold in Williams-Sonoma
  • First-Ever Non-Alc Wine in Eataly

Distribution

  • 42+ States and Internationally
  • Park Hyatt, Fairmont Hotels & Resorts, and Eleven Madison Park
  • Italy's Most Awarded Non-Alcoholic Wine

All four Won medals - Purchase Online Here!

San Francisco International Wine Competition, IWSC International Wine & Spirits Competition and Sommeliers Choice Awards.

All are made in Northern Italy

Rose Brut
Montepulciano d'Abruzzo, Pinot Grigio Sauv Blanc, Gewurz
IWSC: Silver (94 points)
San Francisco International WIne Competition: Silver
Sommeliers Choice: Silver

Rose Dolce
Montepulciano d'Abruzzo, Pinot Grigio Sauv Blanc, Gewurz
San Francisco International WIne Competition: Silver
Sommeliers Choice: Silver

Blanc de Blanc
Pinot Grigio, Sauv Blanc, Gewurz
San Francisco International WIne Competition: Silver

Grand Cuvee
100% Chardonnay
San Francisco International Wine Competition: Silver

These non-alcoholic beverage bubbles are a wonderful gifting idea and the perfect alternative for those holiday celebrations.

NOW ON YOUTUBE!!! Thank you for Listening! Join us on Facebook, Instagram or Twitter!

Host Jessie Ott's Profile on LinkedIn





00:00:09:22 - 00:00:23:21
Unknown
Welcome to Thursday Thursdays at 3 p.m. Eastern Standard Time. My name is Jessica. The host of this podcast, which is all about beverage innovation. I talk with innovation pioneers from agriculture to glass.

00:00:24:08 - 00:00:29:09
Unknown
Thank you for listening and be sure to subscribe to be notified of all new episodes.

00:00:29:09 - 00:00:38:11
Unknown
Hello everybody, and welcome to Thursday Thursdays at 3 p.m. Eastern Standard Time. My name is Jessica and I have Marco Morano here with.

00:00:38:13 - 00:00:39:21
Unknown
Prima. Have a.

00:00:39:23 - 00:00:44:23
Unknown
Welcome, Marco. I'm super excited to have you here. How are you today?

00:00:45:07 - 00:00:47:00
Unknown
I am doing excellent.

00:00:47:00 - 00:01:07:23
Unknown
So should we jump right into the Brandon and talk about the story?

00:01:08:01 - 00:01:25:14
Unknown
No thank you.

00:01:25:16 - 00:01:31:22
Unknown
No. Thank you. I appreciate that.

00:01:32:01 - 00:02:29:14
Unknown
100%.

00:02:29:16 - 00:02:30:23
Unknown
Yeah.

00:02:32:10 - 00:02:35:10
Unknown
I was just going to say I haven't tried any, wines yet.

00:02:35:10 - 00:02:52:08
Unknown
I have been trying different, spirits and making different cocktails, which, gives you the pleasure of so getting the equipment out and, you know, doing your recipes and whatnot, which is really fun. So I'm excited, Marco, that, you came on to share these wines with me, I can't wait.

00:02:52:08 - 00:03:27:00
Unknown
I like it.

00:03:27:00 - 00:06:30:11
Unknown
Hey, keep you busy.

00:06:30:11 - 00:06:57:13
Unknown
That's right.

00:06:58:14 - 00:10:12:17
Unknown
Yeah.

00:15:29:18 - 00:16:19:00
Unknown
Sorry, but I'm.

00:16:19:02 - 00:16:24:18
Unknown
Yeah.

00:16:24:20 - 00:16:29:03
Unknown
Is it all the same? Winemaker doing sourcing different grapes, then?

00:16:29:03 - 00:16:53:22
Unknown
And so the process that you picked, you said there's three different processes of deal call, deal call ization. Did you work with the the winemaker on which process worked the best for, the grapes or whatever process or feel you were trying to get to?

00:16:53:22 - 00:17:57:17
Unknown
Yeah.

00:17:57:19 - 00:18:13:01
Unknown
Right. Yeah. That's true.

00:18:13:03 - 00:18:20:10
Unknown
Yeah. You got. Wait. Yeah.

00:18:20:12 - 00:18:55:19
Unknown
Oh, no.

00:18:57:19 - 00:20:05:16
Unknown
Yeah.

00:20:05:18 - 00:20:07:01
Unknown
And it's the right time.

00:20:07:01 - 00:20:13:21
Unknown
Yeah, let's let's get into the fun stuff.

00:20:13:23 - 00:20:40:22
Unknown
Cheater!

00:20:40:23 - 00:21:08:17
Unknown
Wow.

00:21:08:19 - 00:21:28:17
Unknown
Nice.

00:21:28:19 - 00:21:38:00
Unknown
I could drink the whole bottle. He.

00:21:38:02 - 00:21:42:11
Unknown
Yeah, you can smell it.

00:21:42:13 - 00:21:56:10
Unknown
Cheers. I mean, I was shown, I know this is, audio at first and then, YouTube. But when you see the YouTube video, you can see all the bubbles. It looks just exactly like normal sparkling or champagne.

00:21:56:10 - 00:22:03:18
Unknown
Yummy. Yeah.

00:22:18:19 - 00:22:30:17
Unknown
No, please.

00:22:30:19 - 00:22:36:19
Unknown
Yeah. There's definitely citrus.

00:23:28:08 - 00:23:37:05
Unknown
Really nice.

00:23:37:07 - 00:24:34:18
Unknown
That is.

00:24:34:20 - 00:24:46:14
Unknown
Yes.

00:24:46:15 - 00:24:52:19
Unknown
The.

00:24:52:19 - 00:24:55:22
Unknown
Well, it's, very similar.

00:24:55:22 - 00:25:02:11
Unknown
To me is very high, like the citrus, and the acid is really great. It's got a really nice mouthfeel.

00:25:02:11 - 00:25:15:10
Unknown
Yeah, it's got a really nice finish to it. And and it's really just a lovely, a lovely, you know, thing, windows or sparkling to. Or is it technically Prosecco?

00:25:21:11 - 00:25:48:12
Unknown
And if.

00:25:48:14 - 00:25:59:06
Unknown
Yeah.

00:26:04:08 - 00:26:17:18
Unknown
Welcome to.

00:26:17:20 - 00:26:19:09
Unknown
Any flavor.

00:26:43:01 - 00:26:51:16
Unknown
Oh! The rose. The rosé brut. Okay.

00:26:54:21 - 00:48:33:01


00:48:35:03 - 00:50:28:15
Unknown
Wow.

00:50:28:17 - 00:51:03:08
Unknown
Yeah.

00:51:03:10 - 00:51:24:20
Unknown
And it's been ingrained ever since you were a little.

00:51:24:20 - 00:51:25:19


00:51:44:06 - 00:52:05:05
Unknown
Nice.

00:52:05:07 - 00:52:12:05
Unknown
I love that.

00:52:12:07 - 00:52:30:17
Unknown
I like that. I like that a lot. I'd like to do that, but, given that we're here such a short amount of time, it's difficult to continue to grow things if it's not being taken care of. You know, if it's being left for three months, it's just kind of turns into weeds for the squirrels, get it? Or whatever.

00:52:30:19 - 00:52:49:09
Unknown
Yeah, but that's that's great.

00:52:49:11 - 00:52:56:11
Unknown
That's great.

00:52:56:13 - 00:54:20:09
Unknown
100%? Yeah, exactly. And it keeps it growing. So do you have any mentors that you'd like to mention that have kind of helped you throughout your journey?

00:54:20:10 - 00:54:31:17
Unknown
I've never heard of that before.

00:54:31:19 - 00:54:48:18
Unknown
There's.

00:55:35:07 - 00:55:50:03
Unknown
Right.

00:55:50:05 - 00:55:51:01
Unknown
Nice.

00:55:51:01 - 00:56:01:16
Unknown
Do you have any resources that you that you've used over your career in any books or podcasts? I know you like to listen to podcasts or, you know.

00:56:03:08 - 00:57:38:11
Unknown
And.

00:57:38:13 - 00:57:56:05
Unknown
Nice. I like that. That's why I do the podcast. Because stories are. You know, they. They tell. They tell more than just, you know, a brand story. They tell you the reason behind it and how you got here. And, you know, that's that's the heart and soul of what we do here at Thursday, Thursdays.

00:57:56:05 - 00:58:00:11
Unknown
What do you think are the main pain points in the industry today?

00:58:00:11 - 00:58:15:08
Unknown
Right.

00:58:40:07 - 00:58:43:22
Unknown
Yep.

00:59:17:17 - 01:00:17:18
Unknown
That's how business is done. Now.

01:00:17:20 - 01:00:23:02
Unknown
Having people know 100%.

01:00:23:02 - 01:00:53:12
Unknown
What kind of outlook do you think our industry, for our industry in 2024 and you can include. I mean, you've touched a little bit about the nonalcoholic segment and how it's kind of turned from dry to wet. And and then it's becoming more, more and more integrated into our culture. Is there anything else that, you see as something maybe coming down the pipeline or any major changes?

01:00:53:12 - 01:01:48:19
Unknown
This is.

01:01:48:21 - 01:02:23:05
Unknown
The.

01:02:23:05 - 01:02:25:19
Unknown
you know, out there that say,

01:02:25:19 - 01:03:15:15
Unknown
Yeah.

01:03:15:17 - 01:03:56:15
Unknown
He.

01:03:56:17 - 01:04:26:06
Unknown
Yeah. I'm with you 100%. And I think, you know, we've done Dry January in different times in. But this has been different. Just because your options aren't just t or water or whatever. Sparkling water. There's so many options out there, whether it's, you know, wine, beer, spirits that make up for you don't. And, you know, you may not even miss alcohol.

01:04:26:07 - 01:05:05:10
Unknown
You but you miss a taste. Right? It's the in the occasion, the experience like we talked that you talked about earlier. So, it's just a we're evolving and it's a different experience. I think it'll continue to grow every, every, every year. So, Yeah, I'm with you.

01:05:05:12 - 01:06:35:15
Unknown
If you.

01:06:35:17 - 01:07:04:23
Unknown
Like. Yeah, I get it. I kind of think. Oh, man. It's. It gets harder every year, I guess. You know, with this movement, it'll be interesting to see the effect on the finance and the health care industry for healthier. We're living longer, you know, could be very interesting, aspects down the road and what that looks like. And that's kind of interesting to think about.

01:07:04:23 - 01:08:29:00
Unknown
Right.

01:08:29:02 - 01:08:38:11
Unknown
Yeah. So, Marco. I'm curious. I know you're busy with little Giacomo and, your brand, but what do you do outside of work?

01:08:38:11 - 01:09:30:20
Unknown
Yeah.

01:09:30:22 - 01:09:42:09
Unknown
The Negro at the.

01:09:45:22 - 01:09:55:16
Unknown
Yeah.

01:09:55:18 - 01:10:03:15
Unknown
Yeah. Those are all good passions because they. You use them every day or nearly every day if you cook. Mostly most days.

01:10:04:18 - 01:10:13:02
Unknown
So is there anything? Marco, we we haven't mentioned that you are thinking about that you might want to talk about here in closing.

01:11:03:07 - 01:11:21:07
Unknown
Time. Yes. Okay.

01:11:21:09 - 01:11:37:22
Unknown
Okay.

01:11:38:00 - 01:12:08:01
Unknown
I appreciate that, thank you. That's why I. Why I created it so people can tell their stories. Because there's so much innovation out there and brands need to be, heard. Right? People need to be heard behind the brands that are doing amazing things. And if I can help you guys get some, you know, additional exposure into what you're doing, then, I am super pumped about that because, the future this for me is you know, F and B innovation.

01:12:08:01 - 01:12:32:01
Unknown
And so it just it makes me really happy to be able to meet people like you and hear your stories and be able to share them with the world. So I appreciate it. Thank you for, the product and tastiness, tastiness through it all. It's it's awesome. What you're doing is really awesome. So hats off to you and your wife for making a great brand and great quality wines.

01:12:32:03 - 01:12:39:18
Unknown
Cheers. Yeah, I hope so.

01:12:39:20 - 01:13:11:07
Unknown
Yeah, I would love to. I would love to. I don't I've been to Italy a couple of times, but not, for. Yeah, we gotta do it. We have to finish our cheers. I've. I've been to Italy a few times, but I haven't really done the wine. The whole wine winery tours. And so that would be really fun to, come over and do, like, a tour if you guys are still doing them.

01:13:11:09 - 01:13:16:10
Unknown
Be really fun.

01:13:16:11 - 01:13:37:16
Unknown
But.

01:13:37:18 - 01:13:51:18
Unknown
Wow. It's nice.

01:13:51:20 - 01:13:56:08
Unknown
And.

01:13:56:10 - 01:14:16:05
Unknown
That's cool.

01:14:16:06 - 01:14:20:01
Unknown
Right.

01:14:20:03 - 01:14:41:18
Unknown
That's really cool. Well, Again. Thank you. Marco. I will say goodbye, but we'll see you soon. How about that? We'll see you. We'll see you soon. Okay? Yes. Okay. Bye. I absolutely 100%. I wouldn't have it any other way.

01:14:44:09 - 01:14:46:00
Unknown
The.

01:14:46:00 - 01:14:51:22
Jessie
This week's episode was Produced by Fedora J Productions.